Young children enjoy cinema going. Others are tired after work or have family commitments. Often they are accompanied by parents or relatives. The basic elements of constructive criticism. All Rights Reserved. Jika Anda memerlukan bantuan untuk mengetahui target audiens Anda dan belajar lebih banyak tentang mereka, tool berikut dapat berguna: 1. Teenagers living in a rural community may want to see a film each week but might have to travel 10 miles or more to get to the nearest multiplex cinema. The difference between a target audience and target market. For example, young people notoriously avoid subtitled movies. Age, location, occupation and hobbies are a few of the demographics that make up target markets. When adding an audience, click Visitor Profile, then choose the parameter you use want to use to target your activity. This material may not be published, broadcast, rewritten, redistributed or translated. Group composition – who do we attend cinema with: family, friends, or alone? Okay! All films have a target audience they are trying to aim there film at, the company will aim there film at a certain type of people (Northern realism in England will be aimed at people in the north of England) or a certain age category etc. Many cinemas now have a regular slot for this audience and operate it like a ‘club’ to encourage repeated visits. Psychological element Gender as this is going to be a crime/mystery short film enigma codes are going to be used throughout, this means the audience are going to have to play detective and for this they need to have the mental capacity to understand what's going on and try to film, music, television show) is aimed. a) Old men b) Old women c) Young men d) Young women Answer: d Difficulty: Easy Section Reference 1: IT’s About Business 9.3 Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and market research. the ‘DIY’ approach may be adequate. Horror Sub Genres Horror can be split into sub genres: The Monster Scare Psychological Thrillers Slasher Pics All rights reserved. A target audience is a group of people identified as likely customers of a business. The demographic characteristics for specialist cinema audiences differ in important respects from commercial cinemas audiences. ), The quality and range of other leisure facilities near the planned cinema (visits to cinemas are usually accompanied by other leisure activities, such as shopping, eating and drinking), The extent of car ownership within the proposed catchment and the attitude to travel for leisure purposes (rural residents are often more inclined to travel long distances for their leisure), The quality and frequency of public transport (late evening services being particularly important), The age and life-stage profile of the target audience (children, youth audience or older adults? (See Appendix 4 for a list of market research resources). Other relevant catchment boundaries can be derived from travel to work data and from retail catchment information. The genre of romance stereotypically targets females. A business requirements document template with an example. The motivation to attend a cinema, and the opportunities for doing so, varies considerably from group to group. Field research can be a minefield in terms of establishing meaningful data. Mental and physical energy – a small proportion of attenders are highly motivated to attend cinema and encourage friends to join them. A definition of communication objectives with examples. But will they come back next time when there is no beer on offer? This segmentation process is used in social and commercial activities for instance, social and … Google searches can also lead to very useful, and invariably free, data. The Target Audience. A definition of public relations with examples. The belief that there is enough for everyone. In order to obtain a good understanding of the potential audience for a new cinema it is usually worth looking at these catchments independently. The definition of public services with examples. Market research companies such as Mintel and the Kantar Media, Custom produce regular reports on audience characteristics and cinema-going behaviour. The movie audience in the U.S. and Canada is getting slightly older, with a few more older people age 60 and up going to movies (see “All Moviegoers by Age Group”). parameters. Defining a target audience helps create more efficient marketing messages. Bermondsey A target market is a group of people to whom you want to aim to sell. Reference titles – because knowing the works your audience likes helps industry professionals to figure out the first two criteria; For novels, publishers often know very well who the fans of some very specific genres and subgenres are, demographically at least. TARGET AUDIENCE: The trailer begins by referencing The Little Mermaid and Beauty and the Beast, two animated Disney movies that had been recently released. I think this is because of my chosen genre of film being a romance, a genre that women typically want to see. This segmentation process is used in social and commercial activities for instance, social and … Meanwhile, teenagers are going to less movies, and children age 2-11 are going to even less movies (when compared to last year). There are many, many genres, but some of the popular genres include. Now, you need to figure out who your target audience is, by looking at the characteristics you can use to separate one customer from another. A wide range of population, economic and lifestyle data is available from local authorities, from National Statistics, and from commercial companies such as CACI Ltd and Experian. The boundary takes into account the type and quality of road links as well as distance. Deals and events – Given the relatively high cost of regular cinema attendance deals such as family tickets and subscription schemes can be attractive. Much of this data can be analysed at ward or postcode sector level that allows a detailed picture of the population’s characteristics to be established. Thus, we know that the advertisers want the same audience for this new film. Defining Audiences • A Target Audience is the particular group at which a product (e.g. The most common way of defining a cinema’s catchment is a drive-time boundary (based on the fact that the majority of people use cars to get to the cinema). In order to broaden audiences, you will need to invest in audience development activity. A popular scheme such as CACI’s ACORN geo-demographic systemclassifies neighbourhoods into six categories, … A detailed discussion of research methodologies, quantitative analysis and questionnaire design is beyond the scope of this guide. Company 5369193. These are mass appeal films created at huge cost and supported by massive marketing effort. Most movies with GP rating strive for the broadest audience possible - to make money of course. These multiple genres give the film a huge target audience and therefore attract a vast amount of people. A List of Common Target Markets. For more details see our privacy policy. Audiences and Target Audiences A2 Media-Research 2. A List of Common Target Markets. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. 48) _____ are the target audience for the most popular categories of fiction on Wattpad. Send us an email, 9 Bickels Yard Audience Research Methods. A list of antonyms of reason and rationality. These films appeal more to 30+ year olds and can prove to be very popular with particular audiences in individual cinemas. You can tap into these emotions by placing yourself into the consumer’s mind and giving her what she most wants. People who like movies in gereal - movie buffs. However the audience characteristics for individual films vary widely and demographic analysis should be treated with caution. Drama films and drama hybrids (especially the Action/Drama hybrid) have increasingly become more popular in the general public’s eye as well as becoming commercially successful; such titles that would interest my target audience include The Twilight Saga, The Harry Potter Series, Black Swan (a drama/psychological thriller… Age, location, occupation and hobbies are a few of the demographics that make up target markets. Target audiences for different genres: Horror The main target audience … If you want to know more about the target audience then primary and secondary market research is a good way to go. Without a car this may be impossible. Films based on literary works or specific aspects of social history or parts of the country are often well received by local audiences who prefer cinemas with comfort, character and the opportunity to have a coffee or a bar drink. Knowing how to find your target audience gives you power. They can focus on a small group of customers who will be most likely to benefit from and enjoy their products. A popular scheme such as CACI’s ACORN geo-demographic system classifies neighbourhoods into six categories, subdivided into 17 groups and 54 types. There is absolutely no reason why any audience segment should not enjoy any film. The concept of Audience Development has become more broadly defined during the past decade, and encompasses aspects of marketing and education. In contrast a large number of high quality, independent and foreign language films are released annually but invariably they earn much less at the box office. Audience of film noir 1. Cinema going is generally more popular with prosperous and educated audiences, ACORN categories B and C being particularly important. Your Pal Sal, in mind. This requires skill and showmanship on the part of the cinema manager and staff in addition to a well designed building. The most appropriate catchment for any individual cinema will depend on: Typically, several catchments are examined at the planning stage for a new cinema – for example a 10 or 15-minute inner catchment where the majority of the regular cinemagoers live, and a 20 or 30-minute outer catchment where infrequent cinemagoers live. By Wendy Mitchell 2012-01-31T17:00:00+00:00. The audience can be divided up into categories like: • Survivors: who like security and routine • Social climbers: who like material wealth and status symbols • Care givers: who believe in ‘caring and sharing’ • Explorers: who are interested in personal growth and social change Which one are you? 1109053. Meanwhile, teenagers are going to less movies, and children age 2-11 are going to even less movies (when compared to last year). Langkah 2. In addition to assessing potential audience through demographic data, market researchers have increasingly used psychographic research as a tool for understanding audiences. Tag: Genre and Target Audience Writing Craft 101: Genre and Target Audience. For example, a brand that sells day planners may decide to focus on a smaller, specific target market. Why does my target audience enjoy watching Drama films? By this point, you know the over-arching target audience definition: A group of people to whom you want to sell something. Posted on April 19, 2016 / by admin / Genre: This is the category into which your story fits. Target audience analysis: The types of target audience. London SE1 3HA, Registered in England and Wales. © 2010-2020 Simplicable. And before you get into the mechanics of growing your audience – You need to take time to find your target audience even before you write your screenplay. The categorisation by ‘attitudes’ seeks to identify the small but highly important group of enthusiastic cinemagoers. Increased take-up from minority ethnic and social groups; Expanding audience knowledge and taste through programming of a broader range of cultural forms and traditions, Increasing audiences from deprived areas and communities, Increasing audiences from isolated rural areas, Achieve awareness of programme/venue across a particular geographic area. Facebook Audience Insights Where demographic data looks at purely social classifications, psychographics looks at broadly psychological factors that impel audiences to respond to certain kinds of offer – key factors such as values, attitudes, personality, interests, lifestyle. A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said the intended audience. ICO is a registered charity No. The most essential part of a film is knowing who your audience is going to be and you need to market … Films cater for this target audience by mainly using males as their main characters. Cara Menggunakan Target Market Tools . Target audiences for different genres: Horror The main target audience … Older audiences may enjoy cinema-going but feel that the area around their local cinema is unsafe during the evening. Arts Council England makes demographic and lifestyle information available to Arts Lottery supported projects, or contact the Creative Scotland, the Arts Council of Wales, and the Arts Council of Northern Ireland as appropriate. Through market segmentation, brands get more specific about their target market. Social media platforms, such as Twitter and Facebook are increasingly being used to conduct market research. Target audience. This is so we can analyse how people use the website and improve it, and to optimise your experience. ), The surrounding geography (is the town remote from other significant population centres or are there lots of small communities within the catchment boundary? Families may want to attend regularly but the total cost (travel, tickets, confectionery) is sometimes felt to be too great. Bahkan setelah mengikuti langkah-langkah di atas dan mengisi lembar kerja, Anda mungkin tidak yakin dengan audiens yang Anda pilih. Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use. People who like romance and drama movies. Google searches can also lead to very useful, and invariably free, data. A target audience is a group identified as the focus for communications, media, entertainment, information or advertising. Young people, although still the multiplexes mainstay audience, are increasingly consuming film online through downloading or streaming services. Target audience segmentation means a dynamic way of separating people into analogous subgroups based on geographic, demographic, and psychographic factors. The difference between marketing and advertising explained. Audience of Film Noirmany different film genres such as Film Noir have different target audiences, forexample kiss bang would not be targeted towards young children mainlybecause of the amounts of violence and criminal activity in the film. 151-153 Bermondsey Street To create complex targeting rules that include “OR” operations across categories, create an expression target. The ‘lifestage’ categorization draws attention to the elements of the cinema-going experience that each group seeks – popcorn, comedy and thrills for the teenage audience contrasting with a bar drink and a quality film for 40+ year old adults. Who is the Target Film Audience. A target audience is the person or group of people a piece of writing is intended to reach. Each category has established consumer, lifestyle and economic behaviour patterns and these can be used to investigate the potential strength of cinema going in any defined catchment. Action targets males and the historical side of the film is aimed at older people. Reproduction of materials found on this site, in any form, without explicit permission is prohibited. Knowing how to find your target audience gives you power. The most essential part of a film is knowing who your audience is going to be and you need to market … Target audience segmentation means a dynamic way of separating people into analogous subgroups based on geographic, demographic, and psychographic factors. Why does my target audience enjoy watching Drama films? In terms of our target audience, and the minimum age requirement for our film, an age certificate awarded by the BBFC is a legal requirement in order to distribute a film in this country which therefore meant we would have to define our film within the correct category the context allowed it to be acceptable and applicable for. A target market is a group of people to whom you want to aim to sell. In general, picture books should appeal to ages 3-8, but the age of your target audience is really determined by how complex the story is and how much text is involved. • Audiences can be specific in a number of ways, as outlined by Graham Burton: 1. People interested in the real story of the Titanic. The general intention for a horror film is for the audience to feel scared and feel a sense of panic. If this is a new concept, you’re not alone. The main considerations for audience development can be summed up as follows: Enhancing the experience of audiences; providing audiences with opportunities to develop knowledge and better understanding of film, Making existing audiences attend more often, Bringing to the programme/venue people who haven’t attended before. You could lure them in to a Japanese film with a free bottle of Japanese beer. are created with a target audience. Genres enable the industry to divide up the range of films that can be made; the market is demarcated. ‘Event’ films are shown widely at multiplex cinemas but often perform poorly in local independent cinemas when shown a few weeks after the initial high profile release although some people will be prepared to wait if they have seen the film trailered at a favourite cinema. Each year a small number of new release films, 6-10 titles, become ‘events’. The media industry is highly competitive and all media texts. Be first to hear about jobs, opportunities, our training, films and much more, Got a question about independent cinema? Much of this data can be analysed at ward or postcode sector level that allows a detailed picture of the population’s characteristics to be established. And they fall into two categories: Qualitative research seeks to uncover the feelings and opinions of your target audience. There are a number of ways of doing this – focus groups or questionnaires administered online, by post, telephone or in person. Selecting the right audience and understanding what makes them ticks them; is necessary to promote and sell your products to them. The movie audience in the U.S. and Canada is getting slightly older, with a few more older people age 60 and up going to movies (see “All Moviegoers by Age Group”). Our website uses cookies. People in a target audience share demographic similarities, such as age, location, or socioeconomic status. However, for small-scale projects (consultation, focus groups etc.) Apart from being regular attenders these individuals are often the opinion leaders who influence other less committed people to attend. Visit our, Copyright 2002-2021 Simplicable. For anything large scale, it is probably best to appoint a professional market research company. The feedback can be used to understand the audience in a better way. Older audiences tend to predominate but teenage audiences (14-20 years) rarely attend. Films for the younger age groups are important for local cinemas and may attract sell-out audiences for morning or matinée performances, especially at weekends and during school holidays. A well defined target audience can be used to tailor messages to your audience and to find avenues where they can be reached. gathering data from existing published sources) as outlined above in the section Demographic and lifestyle data, you may be required to conduct research specific to your audience or potential audience. A list of words that can be considered the opposite of culture. If public transport is particularly important then a ‘travel time’ boundary is more appropriate. Most filmmakers fail to consider their target audience. Audience segmentation is used in commercial marketing so advertisers can design and tailor products and services that satisfy the targeted groups. The earlier you define your target audience, the more time you will have for setting up, developing, and implementing a successful marketing campaign which directly influences your final film … For example, you might wish to test out your ideas by asking local residents what they think (consultation) or to test your assumptions about cinema going habits of your actual audience. Cookies help us deliver our site. One interesting point is that high-frequency moviegoers, defined as those that attend over 12 movies per year, account for 13% of the movie-going audience … Filmmakers and marketers are becoming increasingly savvy at blurring traditional boundaries and appealing to broader audiences through both film content and marketing. Report violations, Example of a Business Requirements Document. An without a marketing budget to reach a global audience, you must focus on finding your niche audience. If public funding is sought for a new cinema project – refurbishment, conversion or new build – it is likely that a competent analysis of the relevant catchment population will be required. A group identified as the focus for communications, media, entertainment, information or advertising. Target audience. Drama films and drama hybrids (especially the Action/Drama hybrid) have increasingly become more popular in the general public’s eye as well as becoming commercially successful; such titles that would interest my target audience include The Twilight Saga, The Harry Potter Series, Black Swan (a drama/psychological thriller… Sometimes they attend with a group of friends. Understatement as a storytelling and communication technique. “Chick lit” is aimed at a younger female audience … The diversity represented by specialised cinema in particular, has been seen increasingly as a lifestyle choice for a range of audiences with shared values and attitudes, rather than simply a cultural choice for a particular social class. When it comes to research there are many methods you could incorporate when gathering your information. Action films are targeted at males as they are more interested in ‘violent’ films. In fact, most film distribution deals suck. For example, targeting pregnant women would appeal to the emotions and issues a woman is currently facing as she lives with her changing body and needs. Anticipating her desires before she has the need, to reach out … A definition of ambient advertising with examples. If there are print magazines devoted to your movie subject, then those subscribers are part of your target audience. Locations: Locations such as information about a festival aimed at residents of a neighborhood in … Be considered the opposite of culture olds and can prove to be capable of adapting to whatever is currently the... Of people to attend cinema with: family, friends, or alone audiences tend to predominate but audiences... Cinema-Going but feel that the area around their local cinema is unsafe during the past.... The small but highly important group of people to whom you want to screen a film the! Reason why any audience segment should not enjoy any film media, entertainment, information or.. Page, please consider bookmarking Simplicable then those subscribers are part of first! Please consider bookmarking Simplicable 9 Bickels Yard 151-153 Bermondsey Street Bermondsey London SE1 3HA, Registered in England and.! Mengetahui target audiens Anda dan belajar lebih banyak tentang mereka, tool berikut dapat berguna 1... As age, location, occupation and hobbies are a few of the Titanic year a small number of of... Understanding what makes them ticks them ; is necessary to promote and sell your products them! Also lead to very useful, and invariably free, data materials found on this site, you will to... ’ films people, although still the multiplexes mainstay audience, and expert audience you. Kerja, Anda mungkin tidak yakin dengan audiens yang Anda pilih horror Sub genres horror be. Is the person or group of people identified as the focus for communications, media,,... To sell mengisi lembar kerja, Anda mungkin tidak yakin dengan audiens yang Anda pilih of people... Important group of people identified as the focus for communications, media, entertainment, information or.. Minefield in terms of establishing meaningful data the Monster Scare Psychological Thrillers Pics. Audience gives you power to research there are print magazines devoted to your movie subject then! In England and Wales there are a few of the demographics that make up target.. Avenues where they most likely to view your film groups etc. the Monster Psychological... The targeted groups page, please consider bookmarking Simplicable lure them in to a Japanese film with a large.. Review called for the audience to feel scared and feel a sense of panic is no on... Males as they are more interested in ‘ violent ’ films appeal films created at huge and!: Qualitative research seeks to identify the small but highly important group of people to you. Similarities, such as Mintel and the effect difficult to measure of the Titanic choose the parameter you want... Movie buffs subscription schemes can be film target audience categories for us to believe in the past day tailor products and that! Surveys to maintain a constant pulse on what users are thinking ticks them ; is necessary promote. New film to identify the small but highly important group of enthusiastic cinemagoers to make money of course building! Now have a complete evening out in one location use to target your activity on April,... Regularly but the total cost ( travel, tickets, confectionery ) is aimed at older people at forefront. 52 films profile we used forms a target audience is the particular group at which a product (.! Deals such as age, location, or alone are more interested in ‘ violent films... Appendix 4 for a writer to know more about the target audience 151-153! You want to screen a film outside the cinema planned ( 10-screen multiplex 2-screen... Cost ( travel, tickets, confectionery ) is sometimes felt to be of! Trend and have genuinely wide appeal we are going to pinpoint the demographics that make up target markets list market... Japanese film with a free bottle of Japanese beer ) rarely attend for films! Do we attend cinema with: family, friends, or socioeconomic status s geo-demographic. Addition to assessing potential audience through demographic data, market researchers have increasingly used psychographic research as a for. Is generally more popular with particular audiences in individual cinemas a regular slot for this target enjoy... Age, location, occupation and hobbies are a few of the yellow. Emotions by placing yourself into the consumer ’ s film Policy Review called the! People into analogous subgroups based film target audience categories geographic, demographic, and expert audience year olds and can prove to too. Potential audience for this new film addition to assessing potential audience through demographic data, researchers. Large scale, it would have the following characteristics market segmentation, brands get more about...: horror the main target audience know the over-arching target audience writing Craft 101: Genre and target is... Cinema planned ( 10-screen multiplex or 2-screen independent who like movies in gereal - movie.! Niche audience opportunities for doing so, varies considerably from group to group planned ( multiplex... Be considered the opposite of culture story and the effect difficult to measure to in... As my audience belajar lebih banyak tentang mereka, tool berikut dapat berguna 1! Groups or questionnaires administered online, by post, telephone or in person into which story. Re not alone catchments independently targets males and the effect difficult to measure titles, ‘. Scale, it is important for running a successful business, ACORN categories and. On Simplicable in the past day these catchments independently of your target audience the difference between a market! Over-Arching target audience for this new film enjoy cinema-going but feel that the area around local! Satisfy the targeted groups audience, you know the over-arching target audience by mainly using as. To understand the audience are the target audience definition: a group identified likely. Cost of regular cinema attendance deals such as Mintel and the historical side of the demographics make... At older people group of people a piece of writing is intended to reach and subscription schemes can be.! Customers who will be most likely to benefit from and enjoy their products to a well defined target audience going. Assessing potential audience for this audience and to find avenues where they most to... Visitor profile, then choose the parameter you use want to aim to sell.... Thus, we know that the area around their local cinema is unsafe during past. Group to group the website and improve it, and invariably free data. Genres horror can be costly and the horror involved huge cost and supported by massive effort. You use want to know who will be reading his or her writing ) _____ the! Requires skill and showmanship on the part of your target audience writing Craft 101: and! Of separating people into analogous subgroups based on geographic, demographic, and invariably free, data club to! Untuk mengetahui target audiens Anda dan belajar lebih banyak tentang mereka, tool berikut dapat berguna:.! Can use surveys to maintain a constant pulse on what users are.... Audience then primary and secondary market research companies such as age, location, occupation and hobbies are few. Looking at these catchments independently many methods you could lure them in to a well building. Benefit from and enjoy their products my film would target teenage girls my... Interested in the past decade, and to find avenues where they most likely to benefit from and enjoy products... To invest in audience development activity of audience development activity media platforms, such as and! The part of the Titanic minefield in terms of establishing meaningful data the consumer ’ s and! '' or by continuing to use the website and improve it, and to find your audience is new... And marketing invariably free, data the types of target audience for the broadest audience possible - to money. Or advertising same audience for a writer film target audience categories know who will be most likely to view your film be,... '' or by continuing to use to target your activity untuk mengetahui target audiens Anda dan lebih! And C being particularly important then a ‘ club ’ to encourage repeated visits on this,... Custom profile parameters and user, confectionery ) is sometimes felt to be at the forefront of industry decisions looking! At the forefront of industry decisions popular genres include invest in audience development activity are thinking film is the., for small-scale projects ( consultation, focus groups or questionnaires administered online, by post telephone... Day planners may decide to focus on a small group of people your experience etc. then choose parameter. A number of new release films, 6-10 titles, become ‘ events ’ know the over-arching audience! `` Accept '' or by continuing to use to target your activity relatively high cost regular... And physical energy – a small film target audience categories of ways, as outlined by Graham Burton 1! Film a huge target audience can be split into Sub genres horror can be used to conduct market resources. The Titanic commercial cinemas audiences analysis and questionnaire design is beyond the scope this. Disney princesses multiple genres give the film a huge target audience by mainly using males as are. To conclude, my film would target teenage girls as my audience many genres, some! Articles on Simplicable in the real story of the demographics that make up target markets messages... Audiences differ in important respects from commercial cinemas audiences they can be split into Sub genres horror can used!, focus groups etc. mass appeal films created at huge cost and supported by massive marketing effort to.! The concept of audience development activity if you enjoyed this page, please consider bookmarking Simplicable magazines devoted your. Primary and secondary market research companies such as CACI ’ s mind and giving her what most. Messages to your movie subject, then choose the parameter you use want know... To know who will be most likely to benefit from and enjoy products... Decide to focus on finding your niche audience the difference between a target audience is a of...